Fueling growth for equipment operators

Transforming Equipment Rentals for Small Business Operators

At BigRentals, I’ve been building the supplier-facing platform from the ground up—starting with strategy and research and continuing through UX design and hands-on product development. The goal: to give small equipment suppliers a powerful, modern tool to manage and grow their rental operations more efficiently.

User & Behavioral Research

Objective:
Understand the needs, pain points, and workflows of small business suppliers in the equipment rental space.

Actions Taken:

• Conducted 1:1 interviews with current and prospective suppliers to identify core friction points in their onboarding and daily operations.

• Analyzed behavioral data using Heap and FullStory to uncover where users dropped off, struggled with form inputs, or hesitated during navigation.

• Synthesized research into actionable insights, mapping opportunities to reduce time-to-list, improve trailer management, and clarify platform value.

Product Strategy & Experience Mapping

Objective:
Translate research insights into product strategy that aligns with business goals and user needs.

Actions Taken:

• Developed clear supplier personas, from solo operators with a few trailers to mid-sized vendors managing growing fleets.

• Created journey maps outlining key workflows—onboarding, listing equipment, checking availability, managing bookings.

• Prioritized product features to reduce manual overhead for suppliers and improve trust and usability of the system.

• Defined a phased roadmap for MVP → Scalable Admin Dashboard, balancing delivery speed with long-term extensibility.

UX Design & Usability Testing

Objective:
Design a frictionless, modern UI that reflects the pace and simplicity suppliers need to run operations.

Actions Taken:

• Designed clean, responsive wireframes and component systems optimized for mobile and desktop.

• Conducted usability testing on early prototypes, gathering feedback to iterate on key flows (e.g., trailer onboarding, equipment editing, progress indicators).

• Emphasized clarity and structure in data entry UX (e.g., simplified trailer specs, icon-based feature selectors, inline edit states).

• Introduced a modular progress system and task tracking UI to give users real-time feedback and orientation within onboarding and admin flows.

End-to-End Product Development

Objective:
Rapidly build, test, and deploy the supplier platform using modern no/low-code dev tools.

Actions Taken:

• Used Cursor as a dev co-pilot to write and debug React components, troubleshoot UI state logic, and implement form validation and conditional logic.

• Built custom layouts and logic flows in .vo, combining frontend components with backend data services to support live preview cards, equipment status toggles, and category-based filtering.

• Integrated smart form structures with real-time feedback, allowing suppliers to track onboarding completion without manual checklists.

• Implemented in-place editing with hover-triggered icons to streamline updates and reduce cognitive load.

• Created a version-controlled workflow using GitHub to manage dev branches, ensuring stability across builds while testing major UI/UX updates.

Design Principles & Outcomes

Objective:
Deliver a supplier experience that feels seamless, empowering, and scalable.

Approach:

• Clarity Over Clutter: Every interaction was reduced to its essentials, designed with mobile-first in mind.

• Empowerment Through Simplicity: Suppliers get instant feedback, intuitive tools, and zero-fluff flows to list and manage equipment with confidence.

• Built for Scale: While simple on the surface, the structure supports future enhancements including pricing tools, availability logic, and integrations.

Result & Demo

A high-performance admin experience that empowers SMB suppliers to onboard faster, manage smarter, and operate with modern confidence—bringing digital clarity to an industry still bogged down by analog workflows.

Ready to see the product?
Upon request, I can share and demo the fully customized build I developed using AI-powered tools like Cursor, showcasing how I designed and built the product experience end-to-end.

Through building BigRentals, I’ve mastered Cursor as a hands-on development tool—using it to design, build, and refine a fully functional supplier platform from the ground up. From crafting clean React components to debugging complex UI flows, Cursor has been instrumental in helping me turn design vision into a working product, fast.