Designer, strategist
and team builder

Designer,
strategist
and team builder

Earth at night from orbit, with city lights across the continent

Guided by curiosity

As a design lead, a lot of my job is connecting the right ideas and the right people. I’ve spent more than 15 years on complex projects for Fortune 500 brands, and that taught me to think big without losing track of the small details. I rely a lot on curiosity, and I try to learn from everything, including the stuff that didn’t work. Those setbacks made me a more patient and more strategic leader. To me, good design means keeping the big picture and the people using each screen in mind at the same time. That’s what I try to bring to every project, work that does its job and actually changes something.

Nick

People working on laptops in a bright, open co-working space

Griffith Observatory in Los Angeles at dusk

THE WAY I WORK

Creative first, with a lot of strategy and tech along the way.

I’ve spent my career pushing myself to be the kind of creative who can do more than make something look good.

I’ve worked across design, technology, product development and business strategy, always picking up new tools, questioning how things are done and looking for better ways to solve problems.

That taught me to look past the design problem in front of me. I think about the customer, the business, the technology, and what actually has to happen for an idea to work.

I’m just as comfortable defining a product strategy, leading a creative team, designing an experience or getting hands-on and building it myself.

And with AI changing how we all work, I’ve made a point of staying hands-on with the tools that are shaping what’s next.

I’m not trying to keep up for the sake of it. I just want to see how far an idea can go.

01 /
Creative Direction & Brand
Brand strategy, identity systems, visual storytelling, art direction, creative leadership, and translating business goals into compelling creative experiences.
02 /
Product Design & UX
User research, experience strategy, information architecture, interaction design, prototyping, design systems, accessibility, and complex consumer and enterprise products.
03 /
Business & Product Strategy
Identifying opportunities, understanding customer needs, prioritizing business outcomes, aligning stakeholders, shaping product roadmaps, and connecting design decisions to commercial value.
04 /
AI & Emerging Technology
AI-assisted research, rapid prototyping, intelligent workflows, agentic tools, automation, generative content, and integrating emerging technologies into real creative and product development processes.
05 /
Development & Execution
Translating designs into working digital experiences, responsive websites, component systems, technical implementation, collaboration with engineering, and taking concepts through launch.
06 /
Strategic Advisory
I work alongside founders to stress-test ideas, find the right path to market and plan how to build and scale. I’ve been part of startups myself, and I've helped teams raise millions and designed the investor decks behind those rounds.

MY TOOLKIT

The tools change. The curiosity doesn’t.

I work across design, development, AI, automation and business platforms, and I’m always trying new tech and finding practical ways to bring it into the creative process.